Notes on monitoring, reliability, AI-readiness, and the slow craft of building a SaaS. Long-form when it needs to be. Short when it doesn't.
Hoppla is the noise a German makes when they knock over a glass. Naming a reliability product after failure turned into a constraint on the engineering — and into the first thing every reseller switches off.
There are already dozens of monitoring tools. I built another one because every one I tried either showed me too much or was priced so I couldn't resell it. Here's the whole story.
It's not the lost revenue. It's the email from your client that opens with "we heard from our customer that..."
The actual system I run to keep every client site honest (uptime, SSL, DNS, performance) without five tools and a graveyard of Slack channels.
Oh Dear is a great product. I built Hoppla anyway, for a problem it doesn't try to solve. Here's how to tell which one you actually want.
ChatGPT, Perplexity and Google AI Overviews are quietly becoming a real traffic source. Most sites are invisible to them, and the structural reasons are dumb, fixable, and worth a few hours.
I gave 20 clients a branded status page on their own domain. The "is the site down?" emails almost stopped. Here's the exact setup.
Hoppla brings uptime, certificate, DNS and performance checks into one place. Join the early-access list and we’ll invite you as places open.