“Did you know
our site is down?”
Give your team the signals to investigate sooner, with monitoring and incident context in one place.
Be ready with a clearer response.For hosting providers, agencies & MSPsYour customers.
Your customers.
Your brand.
More reasons
to stay.
When a client’s website goes wrong, they turn to you. Give them proactive monitoring under your own name—and build a service you can charge for.
Your pricing. Your customer relationship. Hoppla behind the scenes.
northstarmonitoring.yourbrand.example
A little more care.
A lot more confidence.
A lot more confidence.
Your services, in view.Example
Client storefront✓ Operational
Booking platform✓ Operational
Customer portal✓ Operational
Your domain. Your identity. One connected experience.
Illustrative customer portal · your brand replaces this example.
€149/monthStarting base · 100 monitors included
UnlimitedCustomer accounts & teams
€0Setup fee · migration support included
Your brandDashboard, status pages & alerts
Make the care you provide visibleYou already carry
01 / THE CUSTOMER EMAIL 02 / THE INVISIBLE WORKGood maintenance
03 / THE EXTRA PRODUCTYour roadmap
You already carry
the responsibility.
Turn the work of looking after websites into a clear, branded service your customers understand.
“Did you know
Good maintenance
can go unnoticed.
A dashboard and status page under your name make ongoing care visible between support tickets.
Give clients something they can see.Your roadmap
is already full.
Launch a monitoring offer using a platform that already runs the checks, customer access and alerting.
Keep your team focused on your service.01 / The reseller calculatorMake the numbers
Make the numbers
work for you.
Start with your real customer base. Set your price. See what remains after Hoppla’s wholesale cost.
MONTHLY OUTLOOKEstimate
Your revenue€2,250
Hoppla wholesale−€429
Monthly contribution€1,821
80.9% contribution marginBefore your operating costs
€2.86 wholesale per paying customer · €12.14 contribution each.
Lowest cost at this volumeGrowth
View tiers €249 base + 200 extra monitors × €0.90 = €429/mo
Annual contribution€21,852
Annual wholesale cost€5,148
First month free: potential €429 lower wholesale cost in year one, if this volume is maintained and the offer applies.
See how the tier is selected
We compare all four published monthly rates for your volume. Every tier includes the same platform features; the tiers differ in base fee, included monitors and extra-monitor rate.
| Partner | €569 |
|---|---|
| Growth · selected | €429 |
| Scale | €699 |
| Enterprise | €1,999 |
What this estimate includes
Steady monthly volume, monthly wholesale billing and your chosen retail price. Annual figures are 12 times the monthly estimate, before the first-month offer. Contribution is revenue minus Hoppla cost; it excludes your support, marketing, payment fees, taxes and other operating costs. No annual discount, daily proration or negotiated rate is applied. Use revenue excluding any tax you collect. Paying customers are rounded to a whole number.
02 / Wholesale that grows with your serviceA base you can plan for.
For agencies & smaller hosts For hosters & MSPs For larger providers For established fleets Get a custom quote
A base you can plan for.
A rate that scales.
One monthly base with a monitor allowance. Add capacity at the tier’s published rate. Teams and customers stay unlimited.
Partner
€149/mo
Or €134/mo with yearly billing
€1,608 yearly base charge
100 monitors included€1.20 per additional monitor / month
- Unlimited teams & customers
- White-label branding & SMTP
- Partner SSO (OIDC) & reseller API
- Portal domains, also per team
Growth
€249/mo
Or €224/mo with yearly billing
€2,688 yearly base charge
250 monitors included€0.90 per additional monitor / month
- Everything in Partner
- Lowest cost from 184 to 750 monitors
- €1.00 per monitor at the full allowance
Scale
€699/mo
Or €629/mo with yearly billing
€7,548 yearly base charge
1,000 monitors included€0.60 per additional monitor / month
- Everything in Partner
- Lowest cost from 751 to 3,166 monitors
- €0.70 per monitor at the full allowance
Enterprise
€1,999/mo
Or €1,799/mo with yearly billing
€21,588 yearly base charge
5,000 monitors included€0.35 per additional monitor / month
- Everything in Partner
- Lowest cost from 3,167 monitors
- €0.40 per monitor at the full allowance
12-month minimum term. First month free.
Pay monthly at the list price, or a year up front for 10% less: the yearly base charges above, in whole euros. Monitors above the allowance are billed on top, pro-rated by the day.
Match the tier to your volume.
Every tier includes the same platform. The tiers differ in base fee, included monitors and extra-monitor rate, and the calculator shows the cheapest one for your volume. Support and account management follow your partner agreement.
A bigger fleet? A different brief?
Discuss custom volume rates, retention and feature terms. You set the retail price.
Custom rates are typically from about €0.30 per monitor at volume, subject to an individual quote. The calculator uses the four standard tiers above.
03 / Your name on the experienceFrom the first login
01 / BRAND 02 / DOMAIN 03 / ACCESS 04 / PROVISIONING 05 / BILLING 06 / PARTNER CARE
From the first login
to the next alert.
It feels like you.
The platform supplies the monitoring. Your brand shapes what the customer sees.
Make every touchpoint yours.
Your logo, colors, favicon, alert prefix, email footer and SMTP. Branding follows customers into the dashboard, status pages and notifications.
Keep customers on familiar ground.
Serve the dashboard and status pages from your domain, with automatic SSL. Portal domains for individual customer teams are included on every tier.
One less login to remember.
Connect your control panel through partner SSO with OIDC, included on every tier. SAML 2.0 is planned, not yet available.
Fit your onboarding flow.
Use the reseller API for teams, customers and monitors. Apply templates, run batch operations and receive incident webhooks.
Sell the service your way.
Bundle monitoring into hosting or sell it as an add-on. Hoppla bills you; you bill your customers. The reseller API reports usage per team for your billing workflow.
Get support for the launch.
Work with the partner team on migration and your proof of concept. Support and account management follow your partner agreement.
The checks behind your promise. Managed teams can use up to the Pro plan’s features: every check type, 30-second checks, second-region verification for uptime and all seven notification channels.
Explore reseller documentation04 / Keep your roadmap movingLaunch a service.
Launch a service.
Keep your team’s focus.
A monitoring product needs more than checks. Compare the work you would own with the platform you can build on.
| What needs to work | Build in-house | Partner with Hoppla |
|---|---|---|
| Monitoring engine | Build, test and maintain each check type. | Every check type, maintained by Hoppla. |
| Probe operations | Run the checking infrastructure and verification. | Platform-run EU probes, second-region uptime verification. |
| Customer experience | Design the portal, status pages and notifications. | Apply your branding to the existing experience. |
| Access & onboarding | Build tenant access and provisioning. | Connect your systems to the API and OIDC SSO. |
| Your team’s work | Product, engineering, design, QA and operations. | Integration, packaging, sales and customer care. |
| Ongoing ownership | Maintain the monitoring product and its infrastructure. | Hoppla operates the platform; you run your customer service. |
Explore the build-cost illustration
Our planning model assumes 3.7 person-years to launch: 2.0 engineering, 0.4 product, 0.3 design, 0.3 QA, 0.4 product marketing and 0.3 sales enablement. Support and legal sit outside that launch staffing figure.
Illustrative in-house launch€244,000–€352,000
Illustrative yearly running cost€59,000–€84,000
Partner–Growth base, 36 months€5,364–€8,964
The launch figure uses German salary bands plus statutory employer contributions. The running cost covers support, maintenance and infrastructure.
These are planning assumptions, not a quote or a measured saving. The Hoppla comparison is base fees only: it excludes overages, your integration and customer-service costs, annual discounts and the first-month offer. Replace the build estimates with your own staffing, supplier and infrastructure budgets.
05 / From application to your first customerA clear path
01 02 03 04
A clear path
to your own service.
Plan a two-week onboarding with the partner team. Your integration scope and readiness determine the launch date.
Apply.
Share your fleet, customer base and plans. Hoppla aims to review most applications within 48 hours.
Make it yours.
Add your identity, domain, alert prefix and SMTP. Review the customer experience together.
Connect & test.
Use the API and SSO, or begin with manual provisioning. Run a pilot and migrate existing monitors.
Launch & bill.
Choose your customer pricing. Roll out your offer and feed per-team usage from the API into your billing process.
Already using another tool?
Importers cover Oh Dear, Uptime Robot, Better Stack, Pingdom and Statuspage, with StatusCake, Cronitor and Healthchecks.io in beta. Run the new monitors alongside the old tool for 24 hours or 7 days before you switch. What an import brings over varies by provider.
Talk through your migration06 / The practical questionsYour service.
Your service.
Clear expectations.
Know what you’re taking on, what Hoppla provides and what to confirm together.
Talk to the partner teamWill our customers see Hoppla branding?
The reseller offering is designed to show your branding across dashboards, status pages, alert emails and favicons, served from your domain. Hoppla remains your platform supplier and appears on your wholesale invoice.
Where is customer data hosted?
Customer data and probes are hosted in the EU, on Hetzner in Germany and Finland. Review the data-protection overview, DPA, sub-processors and technical measures against your own requirements.
How does reseller billing work?
The reseller plan has a 12-month minimum term. Pay monthly at the list price, or a year up front at the yearly rates. Charges combine the tier base and monitors above the allowance, pro-rated by the day. The first month is free. The calculator models steady monthly volume and shows the first-month benefit separately.
Can we cancel or change the billing period?
After the initial 12 months, you can cancel at any time before the next renewal. You can switch between monthly and yearly billing at the next renewal, in either direction. Your agreement sets out the dates and full terms.
Does this connect to our hosting control panel?
The integration uses a provisioning REST API and webhooks. Your team can connect Plesk, cPanel, Froxlor, Mittwald mStudio or a custom control panel. Plan for integration work; there is no one-click plugin for a specific stack.
What about single sign-on?
Partner SSO with OIDC is included on every reseller tier, so customers can move from your control panel into their branded dashboard without a second login. SAML 2.0 is planned and not yet available.
Can you help us move existing monitors?
Importers cover Oh Dear, Uptime Robot, Better Stack, Pingdom and Statuspage, with StatusCake, Cronitor and Healthchecks.io in beta. You can run the new monitors alongside the old service and cut over once you are comfortable with the results. What an import brings over varies by provider.
Can we automate provisioning across the whole fleet?
The reseller API supports teams, customers and monitors, templates, batch operations and webhooks for incidents and state changes. Scoped API tokens and partner SSO support the integration. See the reseller API documentation.
Is the calculator showing our net profit?
No. It shows your chosen revenue minus the lowest standard monthly Hoppla wholesale cost at that volume. The remainder must also cover your staff, support, marketing, payment fees, taxes and other costs. Negotiated rates, daily volume changes and annual discounts are outside this estimate.
Keep their business movingGive your customers
Give your customers
one more reason
to choose you.
Bring your brand. Build your monitoring service.
All prices are total prices. No VAT is charged or shown, under the German small-business rule (§ 19 UStG).Reseller pricing & contract terms