An answer engine doesn't read your page the way a browser does. It wants structured data, clean headings, facts it can lift, and proof you're a real entity it can trust. Hoppla's GEO audit grades more than 30 of those signals across four weighted categories, keeps the score from every run, and hands back a ranked list of what to fix first. It's a static audit that never asks ChatGPT anything. The readability signals don't move the way the engines do.
geo audit example.com -> 78/100 · structured-data 80/100 · llms.txt: missing · 12 ranked fixes
Fictional values. Not a live measurement.
GEO fetches your page's HTML along with its robots.txt and llms.txt, grades more than 30 signals (structured data, AI crawlability, content structure, technical markup) and rolls them into one weighted score out of 100. It isn't guessing at rankings. It checks concrete signals that make a page easier for an answer engine to read, quote and attribute to you. Every run ends in a list of fixes sorted by priority, the biggest failures first, not a flat checklist you have to triage yourself.
Hoppla pulls your page's HTML plus the two files written for crawlers: robots.txt and llms.txt. It checks whether an llms.txt exists at /.well-known/llms.txt or /llms.txt, then scores how well-structured it is, not just yes or no.
Structured data carries 30%, content structure and technical signals 25% each, AI crawlability 20%. Each weight reflects how much that category decides whether an engine can lift a clean answer out of your page.
The four weighted categories combine into a single GEO score. JSON-LD, sameAs entity links, alt-text coverage, internal linking, Twitter/X cards, freshness from article:published_time, all of it lands in one number you can act on.
You get concrete recommendations sorted by priority, not a flat checklist. Every run keeps its score, so after a content change you can see whether it moved the needle or not.
ChatGPT, Perplexity, Claude and Google AI Overviews increasingly answer the question instead of sending the click. If they can't parse your page, you're absent from the answer, and your uptime dashboard would never tell you.
"Improve your SEO" is useless advice. GEO names which of its 30-plus signals are missing (no article:published_time, no sameAs links, no llms.txt, thin alt-text coverage) so the work is a checklist someone can actually close out.
Oh Dear, Uptime Robot and the rest watch whether your site is up. Hoppla also tells you whether an AI crawler can read it. GEO sits next to the uptime, SSL and DNS checks you already run on the same monitor.
No marketing team, and the traffic you used to win on a Google results page is quietly getting eaten by AI summaries. Run GEO against your landing page and your docs, and the gaps come back in plain terms: add the JSON-LD, write an llms.txt, fix the heading order. The whole game is the question "what's a good tool for X?" When someone asks ChatGPT that, you want your page built well enough to be the one it names back.
You've sold SEO retainers for years. GEO is a fresh line item: an AI-visibility audit backed by a real 0-100 score and a ranked fix list, not a slide of opinions. Audit a client site, hand over the recommendations, do the work, re-run it, and show the number climb in the next monthly. That's a deliverable a client renews for, on a service most of your competitors can't name yet.
You can't eyeball AI-readiness across a portfolio this size, and nobody on the team is going to. Because GEO scores each monitored page and keeps every run's score, you get a per-client view of which sites are AI-ready, which are slipping, and which way each one is heading. Account managers walk into the quarterly with a defensible number per client instead of a hunch, and you can spot at-risk accounts early instead of waiting for their organic traffic to dip.
AI visibility is the kind of forward-looking service customers will pay a premium for, and most of your competition can't sell it at all. Hoppla is white-label, so the GEO score, the recommendations and the report all carry your brand and your domain. Your customers never learn Hoppla exists. It's a new upsell tier with nothing to build, running on the same platform you already resell uptime and SSL on.
Import the monitors you already run in another tool. What comes across depends on the provider. Run both side by side for 24 hours or 7 days before you switch.
The importer opens in your workspace once you have access.
Get early accessNo. SEO optimizes for a ranked list of blue links; GEO optimizes for being read and quoted inside an AI-generated answer. The signals overlap a little, but the priorities differ: GEO puts the weight on structured data, entity authority and llms.txt, things a classic SEO checker barely touches. It grades for that, not for keyword density.
No. GEO is a static audit of your page, not a live query against the engines. It measures how well your page is built to be read and cited by ChatGPT, Perplexity, Claude and Google AI Overviews. That's deliberate: those engines change constantly and rate-limit hard, but the underlying readability signals are stable, and they're the part you can actually control.
It's an emerging convention: a plain-text file that tells AI crawlers what your site is and which content matters, roughly robots.txt for answer engines. GEO checks /.well-known/llms.txt and /llms.txt, then scores how well-structured the file is. You don't need one to get a score, but adding a good one is usually a quick win near the top of the fix list.
No. GEO is a check type inside Hoppla, next to uptime, SSL, DNS, cron and the rest. You add it to a monitor the way you'd add any other check. No separate contract, no separate login: it's included from the Starter plan up.
Checks, alerts and status pages in one workspace. Now in early access: join the list for an invite.